A kiállítási katalógus
Sections of an exhibition catalogue are usually as follows:
I. THE ALPHABETICAL LIST OF EXHIBITORS INCLUDING CO-EXHIBITORS AND REPRESENTED FIRMS (Stand numbers are given for each exhibitor)
II. PRODUCT CATEGORIES
III. REPRESENTED BRANDS
In addition, an exhibition layout is attached, where the numbers of stands are marked. This helps visitors’ orientation.
Leaflets are designed to give information to people in an easy and quick way. For this reason they are small in size, usually one page or sometimes in the form of a folding leaflet. They have colourful pictures, relatively little text on them and the main message is formulated in big letters. They have a short-term impact which means that people read them quickly and then they throw them away. The information on them is also short-term, such as a recent offer or a new product-launch.
Brochures or product/services catalogues are of middle-term impact. For example the catalogue of a tourist agency has offers only for 1 season at a time: they usually have winter catalogues and summer catalogues.
The appearance of a brochure is very colourful with lots of pictures and interesting graphics. Especially in case of selling services it’s very important to show illustrations and pictures to help people imagine what kind of skiing or summer holiday they should go for.
Some companies decide not to have an exhibition stand. They can be represented by their brochures at the information desks or by another company that agrees to represent them.