Good communication skills have two main components:
1. Effective verbal communication
2. Non-verbal messages
1. Effective communication contains six elements (6 C-s):
• Be Clear: Ensure that the information is presented clearly
• Be Concise: Do not lose the message by being long-winded
• Be Correct: Be accurate, avoid giving misleading information
• Be Complete: Give all the information and not just part of it
• Be Courteous: Be polite and non-threatening, avoid conflict
• Be Constructive: Be positive, avoid being critical and negative
2. Non-verbal messages
At first, it may appear that face-to-face communication consists of just speaking. On closer examination it can be seen that people use a variety of verbal and non-verbal behaviour in order to maintain a smooth flow of communication. Such behaviour includes head-nods, smiles, frowns, bodily contact, eye movements, laughter, body posture, language and many other actions. The facial expressions of a person provide feedback to the other. Glazed or down-turned eyes indicate boredom or disinterest, as does fidgeting. Fully raised eyebrows signal disbelief and half-raised indicate puzzlement. Faces usually give a good indication of how they feel and a good working knowledge of the meaning of non-verbal signals will prove invaluable to the speaker.
The appearance of a hostess is extremely important because as a helper on a stand he or she becomes part of the company image. Some companies have a uniform and they ask the hostess to wear it during the exhibition. In such cases it needs to be cleaned from one day to the other. It needs some extra effort but clean and ironed clothes are essential by all means. Shoes must be clean and comfortable enough to stand and walk in them for the whole day. Hair, no matter if long or short should be neat, nails too.
- Good morning, my name is Mary, I will be your hostess on the exhibition.
- Hello Mary, I’m Robert White. How do you like our stand? We have just finished decoration. Let me show you our products.
- Thank you, I really need to know them in order to be able to give information to the visitors.
- Yes, you are right. You’d better not go into details though, that’s why we are here. Just ask me or a colleague of ours to come and help you. But we will need you to translate because we don’t speak Hungarian.
- Of course I will. Could you just quickly let me know what special words and expressions might come up?
- Yes, let’s take a brochure and see what you don’t know. Please take a seat and read it through to yourself. I bring a pen so you can mark the things and make notices. I will explain you what they are and what you should tell about them to visitors. Take your time. Ask any questions.
- Okay. Thank you.