Címzés az üzleti levélben (a címzett adatainak feltüntetése)
Inside Address in a Business Letter
Student: A few minutes ago you mentioned the term of “inside address.” Could you tell us what it means?
Lecturer: Traditionally, in business letters we also write the address of the person, his name and his position on the letter paper, right above the salutation.
Student: Does the order of the above-mentioned data have any importance?
Lecturer: Yes, of course. We must write all the things that we know following this order: 1. the name of the person that we are actually writing this letter to; 2. the position of the person we are writing to; 3. the name of the company where the person works; 4. the address of the company the person works for (the number of the building, the name of the street, the city and the postcode and in the last line the name of the country). Each of these things mentioned in these four points must be written in separate lines!
Student: Could we ask you to write a particular example on the blackboard, please?
Lecturer: Yes, of course. But let me do it after a short break.
Az üzleti levél fejléce
The Importance of Using Letter-Head Stationary for Writing Business Letters
Student (at the London Business School): Professor Jefferson, could you tell us about the importance of letterheads?
Lecturer: Yes, of course. Letterheads are very important for two different reasons. The first reason is that when the reader looks at the letter, he or she will realise immediately that it is not a private letter, or an informal letter.
Student: And what’s the other reason?
Lecturer: The other reason is that the letterhead contains some very important pieces of information, such as the name of the organisation, the address of the company, the phone number, e-mail address and fax number of the writer’s company. All these data might be very important for the purpose of prospective correspondence. But before we would go on with the ins and outs of business correspondence, we should have a ten-minute break now.
The Importance of Indicating the Reference Number
Student: Professor Jefferson, could you also tell us about cases when we need to indicate the reference number in a business letter?
Lecturer: Yes, of course. The reference number is basically a group of letters or numbers or a combination of the two. It might be very important in several cases. We must make a distinction between “Your ref” and “Our ref”, as well. “Your ref” refers to the letter which is being answered.
Student: Could you give us some examples when it is highly recommended to indicate the reference number?
Lecturer: Yes, reference number is important in many cases when we want to avoid chaos. It’s very important to indicate the reference number in case of inquiries, replies to inquiries, offers, orders, complaints and replies to complaints. On the whole, the reference number is important in all cases when the particular letter is connected to a particular case, such as an order, complaint or inquiry.