A kiállító-standok munkatársai
At exhibitions business is conducted face to face, this is the most persuasive form of selling, and of building customer relationships. That is why it is so important whom customers meet at the exhibitors’ stands.
Gorgeous hostess girls are not employees, they are part of the so called promotional staff. The exhibitors hire them, maybe just as side-job hostesses, to dispense brochures, flyers, catalogues or gifts. This staff is always smiling and ready to help you, it can provide some simple information about products they advertise. In some cases they might demonstrate the working of a product or give a short show. Nothing beats the impact of a live demonstration.
The very employees of the exhibitor, who work at exhibition stands, can give really professional information to customers. They have not only the experience to answer questions but the authority to do business.
A kiállító cégek szakmai vezetője
An advert, direct mailing or web page may be the fastest way of showing a product, but at an exhibition, buyers can see, taste, touch and try the products for themselves. The organization of exhibitions is very important task, because in an increasingly digital age, exhibitions are the only media where buyer, seller and product physically come together what is a potent force for doing business.
Organization of exhibitions, professional events is a special business in itself.
Exhibition organizers consider essential to make marketing personnel, both veteran and new sales representatives take part in trainings. Some companies top management make the few hour training mandatory prior to the exhibitions. Training sessions are conducted by outside experts or the president/CEO or other internal sales manager to enhance team spirit, form a cohesive team and update necessary exhibiting skills.