Tananyag választó:
Franchise vállalkozások
Jegyzet szerkesztése:
A franchise
Eszköztár:

A franchise rendszer

Large businesses with well-established trade names sometimes find new markets by selling licences to market or manufacture their products or to operate a service. The franchisee makes an initial payment to the franchisor and promises to share a certain percentage of the sales with him. The first companies to employ such franchise systems were car manufacturers, who in the opening decades of the 20th century granted an exclusive right within a given area to dealers joining their distribution system. The most important feature of franchising is that the franchisor does not only allow the franchisee to use the brand name or registered trade mark of a product or service, but also gives access to the strategic , marketing, quality control, and auditing know-how that are necessary for the business to function successfully.

A franchise szerződés

The franchise agreement is signed usually for a longer period of time (5-10 years) with careful consideration of the payback period of the capital invested. In case other contracts are conducted parallel with the franchise agreement the latter will assume the function of a kind of master agreement which means that the directives in it will prevail and have a governing effect on all conjunct legal relations. In franchise agreements the contractual obligation of collaboration has prime importance due to partners’ interdependence which is regulated by the law. As yet, franchise is not included in the Hungarian Civil Code, there are only so-called self-adjusting documents intended to be comprehensive and exhaustive. The conclusion of the franchise agreement takes place with the implementation of the General Clauses of Agreement laid down by the franchisor.

Alapfogalmak

Franchise is an arrangement by which a monopoly producer (the franchisor) gives another producer or trader (the franchisee) by formal licence the exclusive right to manufacture or sell the products of the franchisor in a certain area. The franchisee may pay the franchisor by a royalty after the quantity of units sold and he may agree to buy all his supplies only from the franchisor.