Kereskedelmi és marketing modulok | Sulinet Tudásbázis

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A népszerű üzlet imázsának alkotóelemei

Seminar: the Constituents of a Company’s Image
Professor McCarthy: Today we’re going to deal with the factors that can create a popular image for a company.
Student: Oh, in my view, this is one of the most interesting parts of business life, because a great part of it is based on psychology.
Professor McCarthy: That’s right. Let’s start with the first point. The main role of communication and PR is to show the world that the company is conscious of public issues, such as environmental protection.
Student: Could you also tell us about the role of advertising?
Professor McCarthy: Yes, that’s a very important point. You know, corporate advertising isn’t only concerned with increasing sales of a particular product, but more with the brand image, or picture, a company wants to present to the public.
Student: I see. Are we also going to deal with activities carried out by the PR Department?
Professor McCarthy: Let’s talk about them tomorrow!

Anyagvásárlás divatos ruhákhoz a rövidáru szaküzletben.

Shopping for Material
Shop Assistant: Good morning, madam. Can I help you?
Customer: Good morning. I’d like to buy some material for a fashionable dress, please.
Shop Assistant: Certainly, madam. What colour would you like?
Customer: Well, I think it should be either yellow or red with a flowery pattern.
Shop Assistant: Yes, here you are! Look at the yellow one! Isn’t it wonderful?
Customer: Yes, it is. I think I’ll get it. I’d also like to have some yellow thread, please!
Shop Assistant: Please, have a look at this one. It looks beautiful!
Customer: How much is it altogether?
Shop Assistant: It’s £29.
Customer: Here is 30 pounds.
Shop Assistant: Yes, madam. And here you are the change.
Customer: Thank you. Good bye!
Shop Assistant: Thank you very much. Good bye!

Cipővásárlás munkaruhához

Buying Shoes for Nurses
Customer (nurse): Excuse me. Could you tell me where I can find white shoes for nurses in size seven and a half?
Shop Assistant: Certainly, madam. They are in aisle 2, on your left. You’ll see the notice saying Shoes for Nurses.
Customer: Thank you. Well, I’ve just tried this pair on, and I realised they are much too small. Have you got a pair of the same brand that is somewhat bigger?
Shop Assistant: Certainly, madam. I’ll be back in a minute. Well, I’ve found a pair in our store room.
Customer: Oh, great! Can I try them on?
Shop Assistant: Yes, of course.
Customer: Thank you. I think I’ll have them. Where can I pay?
Shop Assistant: Over there at the cash desk, at the left end of aisle 4, please.
Customer: Thanks a lot! Good bye!
Shop Assistant: Bye-bye!

Fonálvásárlás a rövidáru szaküzlet önkiszolgáló részlegében

Shopping for Knitting Wool
Shop Assistant: Good morning, madam. Can I help you?
Customer: Good morning. I’d like to buy a ball of wool, please.
Shop Assistant: Certainly, madam. What colour would you like?
Customer: I’d like a ball of dark blue wool.
Shop Assistant: Yes, here you are! Anything else?
Customer: Yes, I’d also like to have a ball of red wool, please!
Shop Assistant: Please, have a look at this one. It looks beautiful!
Customer: How much is it altogether?
Shop Assistant: It’s £12.
Customer: Here is 20 pounds.
Shop Assistant: Yes, madam. And here you are the change.
Customer: Thank you. Good bye!
Shop Assistant: Thank you very much. Good bye!