William Colgate, a Colgate vállalat alapítója
How did William Colgate Set Up the Future Colgate-Palmolive Company?
Student: Mr Carpenter, could you tell us about William Colgate?
Teacher: Yes, William Colgate was born in England, in 1783. He arrived in the United States in 1795. He learned candle making in Baltimore and New York.
Student: When did he start making soap and other hygiene products?
Teacher: In 1847 he moved his factory to Jersey City and by 1850 began producing fancy soaps and toilet preparations.
Student: What happened when he died?
Teacher: When he died in 1857, the company was reorganised as “Colgate & Company” under the management of Samuel Colgate, his son. It happened only in 1908 that they started selling toothpaste in tubes instead of selling it in jars.
A Colgate áruvédjegy nemzetközi térhódítása
The Spread of a Famous Brand Name: Colgate-Palmolive Company
Student: Could you tell us about the international expansion of the Colgate-Palmolive Company?
Teacher: The company started its aggressive expansion programme as early as the beginning of the 1900s, which led to the establishment of Colgate operations in many countries in Europe, Latin America and the Far East. In the second half of the 20th century they also started operations in China, Saudi Arabia and Pakistan.
Student: In how many countries are they present?
Teacher: In more than 200 countries.
Student: What are their main sectors of business?
Teacher: Their main sectors of business are: Oral Care, Body Care, Household Surface Care, Fabric Care and Pet Nutrition and Health Care.
A Colgate áruvédjegy image-erősítésének eszközei
Tools for Brand Image Building
Director (of Australian representatives of Colgate): Today we should talk about the further opportunities for brand image building in Australia.
Marketing Manager: In my view, it was a very good decision to buy Ora Pharm Company in Australia, last year. What else do you think we should do?
Director: In my opinion we should look for further opportunities to cooperate with Australian dentists. To be more precise, we should try to be present in each and every dental surgery in the shape of flyers, posters and free samples.
Marketing Manager: Oh yes, that’s right. Would it be all right if I made an “action plan” containing all the details by tomorrow morning?
Director: Yes, please. That would be great.