Egy szülő beszélget gyermekével a szupermarketben.
In the Supermarket (2)
Child (a 14-year-old girl): You see, Mum, I like this shop a lot, as there are so many things to buy here!
Mother: Yes, but why do you think fresh fruit and vegetables are just inside the entrance? It almost suggests that this store specializes in vegetables and health products!
Child: Well, you see, in my opinion, they just want to show that they sell healthy products all through the year.
Mother: I think you are saying something. And where do you think we can find sugar and flour?
Child: They’re right in the middle of the shop, in the third aisle.
Mother: Oh, are they in the second aisle, behind the dairy products?
Child: Yes, they are. You see the point is to make the customer go around the whole area of the shop, which he must do if he really wants to get several basic products.
Mother: Oh, you sound like an expert in the field of trade.
Child: You know, this is why I go to a specialised secondary school. We constantly deal with these topics, and in a way, I feel it’s good fun!
Beszélgetés a szupermarketben
In the Supermarket (1)
Market researcher: Mr Edgerton, could you tell us a few words about this supermarket?
Edgerton (shop owner): Yes, of course. Well, this store, like most British supermarkets, follows a standard design.
Market researcher: Well, we might start by looking at the entrance of the shop.
Edgerton: Well, you see, the main entrance is on the left, because our experience is that customers prefer to enter stores on the left, and then they have a natural reflex to move to the right.
Market researcher: What kind of aisles and counters have you got?
Edgerton: We’ve got ‘Fresh fruit and vegetable’ near the entrance.
Market researcher: And why is it near the entrance?
Edgerton: Because it gives a healthy image to the store. The meat counter is at the back of the store, because customers regularly buy meat products, which also means that they will see a lot on their way. The basic products such as coffee are scattered at different points and the breakfast cereal and other dietary products are in the second aisle.
Market researcher: Thank you very much, Mr Edgerton, it has been very interesting to talk to you.