Értékesítés
The agenda of an FMCG company’s sales meeting:
- Reporting on the effectiveness of the latest campaign
What was the result in numbers? Comparing sales figures with plans. What are the good and bad learning points? What were the reasons? What needs to be changed or improved in the future?
- Brainstorming about brand differentiation and building customer loyalty
In a crowded market it is always an issue, what makes the difference for a company’s brand. What values can they offer? What emotional links can they establish?
- How to engage the youth market
What sort of communication strategies would work with them? What are the differences to other age groups?
- Testing distribution strategies:
Looking at traditional vs. non-traditional distribution strategies and considering the role of stores/account management
- Re-considering existing retail environment:
Learn how to create the optimum sales environment, which draws consumers in and keeps them interested, using outstanding customer services and creative retail design.
Kereskedelem/Marketing
To make a Marketing Plan at least 3 basic aspects need to be worked out thoroughly:
1. Definition of business
Including: competition analysis, price analysis, geographic- and social analysis
2. Definition of clients
Including: current clients/customers’ age, sex, income, shopping habits, their likes and dislikes, how to reach them best: via DM (direct mail), TV ads, press, etc.
3. Definition of Plan and budget
Including: planned income and profit, percentage of profit that can be allocated to a marketing campaign, marketing tools (newspaper, magazine or Yellow Pages advertising; radio or television advertising; direct mail; telemarketing), public relations activities such as community involvement, sponsorship or press releases.
Kutatás-fejlesztés
Research and Development (R&D) Manager
- Good morning, Patrick, I wanted to meet you before the board meeting tomorrow so that I can inform the board members about the latest news of Research and Development. Can you tell me how things go with the new tests of our newest pain-killer? It’s going to be launched next month.
- Yes, Mr. Douglas, I have the latest report on our activity, here you are. As you see, we are up to the plans until now, we have made the prescribed number of experiments and results are all positive.
- That’s good news, Patrick. Okay, what about publication of these results? Has it been prepared yet?
- Not yet, but Kate is working on it, she has already done most of it.
- Have you talked to the Marketing manager about the stress points of the campaign of this new medicine?
- Yes, of course we have, we’ve prepared the agency briefing together. It’s their turn now to come up with proposals.
- Great. Something else?
- Yes. You know, for every product we prepare studies, plans, data base studies, validations, economic models, publications, we give support to the marketing team and to the sales team, we deal with authorities, etc. We could hardly cope with all that until now and with this new medicine we really lack workforce. We badly need a new colleague.
- I see. I will make a proposition tomorrow to the board-members about this.
- Thank you.
- Well, Patrick, I’ll let you know about the outcomes. See you next week.
- Good bye, Mr Douglas, take my report with you in case you need some of the data in it.
21. századi közoktatás - fejlesztés, koordináció (TÁMOP-3.1.1-08/1-2008-0002)
