A sorköz, a betűméret és a betűtípus szerepe
The Role of Spacing, Font Size and Font Type on Flyers
Marketing Manager 1: As far as I’m concerned, I feel it’s high time to talk about the physical features of this new flyer.
Marketing Manager 2: Yes, you’re right. Well how about the font type?
Marketing Manager 1: I think ‘Copperplate Gothic Bold’ would be the best, because it makes it easier for potential customers to make out what it’s about. And how about the font size?
Marketing Manager 2: I think the name of the product, which is ’XBOX 360’ in this case, should be printed with font size 24 or so, because everyone should be able to notice what kind of product we’re advertising.
Marketing Manager 1: All right! And do you think double spacing would be suitable for us in this case?
Marketing Manager 1: I think so. I think I’ll send an e-mail to our graphic designer giving her details about the layout so that she could start working on it.
A szórólap színének kiválasztása
Making a Decision about the Colour of the Flyer
Marketing Manager: Hello. This is Edward Lee. Could I talk to Suzy Moore, please?
Graphic Designer: Speaking. Hello, Mr Lee. Well, have you decided about the colour?
Marketing Manager: Yes, I have. You know, I’ve looked at the three versions that you sent me yesterday, and I think I’d like you to make the pink one as the final version.
Graphic Designer: Yes, I entirely agree with you. In my opinion, the pink background will attract everybody’s attention. Would it be all right if I sent the final version to you in about half an hour?
Marketing Manager: Yes, that’ll be perfect! Thanks a lot!
Graphic Designer: You’re welcome! Bye-bye!
Marketing Manager: Bye!
Különféle szórólapok összehasonlítása
Comparison of Different Flyers
Marketing Manager: Let’s go over some of the parameters that make flyers successful.
Sales Executive: Well, in my opinion, the contents and design are extremely important.
Marketing Manager: Let’s talk about the contents first. In my opinion, the most important thing is highlighting our product or service. Our purpose is to get people’s attention.
Sales Executive: That’s right. Look at this one here! It’s advertising computer accessories. It seems to me that it was made by amateurs, wasn’t it? Do you think we should make our flyer here in the office, or would it be better to talk to a graphic designer?
Marketing Manager: Well, I think it’d be much better to get it made by a graphic designer. Actually, we also want to pay attention to the design. There are other things beside the contents that might be important. Please, look at this flyer. It’s advertising Dell PowerEdge servers. In this case, it’s very easy to see how much difference it makes if we use a good quality photograph on the flyer.
Sales Executive: I think we should talk to a graphic designer and tell him about the details.