Évtizedes Nokia szlogen
Ways of Advertising Cell Phones - Nokia vs. Motorola
John: It seems to me that you are a typical Motorola fan. But Sue, can you tell me how it all started when you got your first Motorola?
Sue: Yes, of course. Well, the first thing about it was that my mum also had a Motorola cell phone, and she gave me her old one when she bought a new model.
John: And it happened at that time that you fell in love with this brand, didn’t it?
Sue: Yes, I did. Moreover, to tell you the truth, their slogan sounds very catchy, as well. “Intelligence everywhere” – it sounds great, doesn’t it?
John: Well, it’s OK. But have you ever heard the Nokia slogan? It sounds like this: ‘Connecting people.’ It sounds like a spiritual axiom.
Sue: Isn’t it a bit too much to say that?
John: Let’s agree to differ on this! Don’t you want to have a cup of coffee somewhere?
Sue: Good idea!
Különféle mobilgyártók szlogenjeinek bemutatása
Shopping for Cell Phones – Cell Phone Slogans
Mary: Well, which brands should we look at?
Sue: Haven’t you heard that I’m a Motorola fan?
Mary: Yes, I have. But even if it’s true, don’t you want to have a look at an Ericsson model? I like Ericsson so much!
Sue: Really? Why?
Mary: I like Ericsson for several reasons. One of the reasons why I like it is that everyone in my family has got one!
Sue: And what’s the other reason?
Mary: The other reason is that I like their slogan! Have a look at it! “Make yourself heard” – doesn’t it sound very dynamic?
Sue: Yes it does. But my favourite slogan is still “Connecting people.”
Mary: So many men so many minds!
Reklámszlogenek jelentősége, előnyei
The Importance of Making Slogans for Advertising
Professor MacFarlaine: Today we’re going to deal with one of the fastest growing fields of business. We’re going to talk about mobile phones and the importance of slogans.
Student: Are you saying that slogans made cell phones so successful?
Professor MacFarlaine: No, I am not. I think it would be a bit too much to say that! Actually, in my opinion cell phone slogans can be so successful, because customers are very eager to find any new information on their favourite brands.
Student: Professor MacFarlaine, could you tell us about the role of the target group?
Professor MacFarlaine: Yes, of course. In my opinion, it’s very important to note that the most sensitive segment of this target group is the group of teenagers who are very receptive to new ideas.
Student: That’s right!