A vásár nyomtatott reklámja médiákban, plakátokon
The Exhibition may be advertised through
- posters
- electronic media: TV, radio, internet
- printed media: newspaper and magazine advertising and articles
Usually there is an advertising agency that designs the campaign for the exhibition. They have a certain budget to spend. They have specialists for the different tasks: someone has contact with the media and reserves ad spots or articles. Others do the creative job of designing the image of the event. All parts are coordinated and controlled by an appointed person called the account.
Információk az Interneten
Information provided by the internet is to be found on
- official web-site of the exhibition – usually well before the exhibition opens
- organizers’ web-site
- exhibitors’ / individual companies’ web-site
This is an easy and quick way of finding information for both exhibitors and visitors. Exhibitors can register online by filling out the forms that can be downloaded from home pages.
Visitors may have the possibility to book tickets online or register for certain programs, e.g. for a conference.
Katalógus, prospektus, szórólap
During the Exhibition
- leaflets, brochures, information sheets
- catalogues
- free or discounted samples of magazines or books
offer plenty of information. It can be too much to look at everything on the spot. Visitors can just collect them in a bag and take them home to read them quietly later on. There are stacks of printed materials on an exhibition that visitors may end up carrying home by the ton if they are not careful enough to choose only the most important ones.
21. századi közoktatás - fejlesztés, koordináció (TÁMOP-3.1.1-08/1-2008-0002)
